PORTFOLIO
EXPERIENTIAL
MARKETING
Inviting audiences to interact with a brand in a real-world situation, using participatory, hands-on, and tangible branding material, to communicate the brand experience.
TASTE THE BEST
Client B&D Trawling
Sector Food
B&D Trawling is a leading exporter of conch and lobster in the Caribbean, recognized for quality, consistency and their commitment to sustainable fishing.
As the region’s distributor of the SeaBest line of seafood products and parent company for Bunny’s Seaside Kitchen, my directive was to use their event sponsorships to not only highlight their products, but also to highlight their commitment to the preservation of the fishing industries for generations to come.
THE BIG SHOW
As one of the region’s largest trade shows, the bi-annual Expo Jamaica attracts both local and foreign buyers to a diverse showcase of the best of Jamaica’s products and services. We were inspired to create a truly interactive experience combining live cooking demos and product sampling to support both the SeaBest and Bunny’s Seaside Kitchen brands.
Working with app development agency, Wild.Dots, a custom virtual reality experience, dubbed “Clean Catch” would allow patrons to participate in the practice of sustainable fishing, as they captured invasive species and collected trash from the ocean floor.
Booth Mockups
CATCH & COOK
Focus on patron interaction with live cooking demos, producting sample and interactive entertainment experiences.
B&D Trawling is the regional distributor of the SeaBest line of seafood products.
"Clean Catch" virtual reality game allowed patrons to practice sustainable fishing.
Promotional Flyer
EXPO, LET'S GO!
This unique activation resulted in big wins at the trade show, with recognitions for ‘Most Interactive Booth’ and ‘Booth with Wow Factor’.
Scenes from B&D Trawling's experiential activation at Expo Jamaica
