PORTFOLIO
BRAND
PUBLISHING
Taking content marketing to the next level, making it the actual product. The best of brand publishing engages and informs, going beyond brand affinity to establishing the brand as a thought leader in its field.
TALKING
BUSINESS
Client Cable & Wireless
Business
(formerly LIME Business)
Sector Telecommunications
Create a digital publication that speaks directly to the unique needs of the entrepreneurs, SMEs, and business decision-makers that form C&W Business’ clientele. C&W Business is a full service communications provider that delivers market-leading video, broadband, telephony and mobile services to customers in 18 countries.
ASPIRE FOR SUCCESS
Understanding the target consumer was key to developing the editorial content for iAspire.
As driven self-starters, the iAspire audience is goal-oriented, dedicated to self-improvement and tends to be early adopters of new products and technologies that they believe will further their aspirations. These demographic characteristics make an organic fit for brand services such as data center hosting, managed network services, and customized IT service solutions.
Using the strategies of influencer marketing, my approach was to highlight the stories of existing customers, showcasing both their own brand-building stories, as well as how C&W Business products enabled them to reach their own goals.
GETTING PERSONAL
Through on-site interview and photoshoot sessions, we told the story of these bold entrepreneurs, and their journey navigating challenges and achievements.
Photoshoot and Interview
CLICK TO READ MORE
The publication saw distribution over several of the company’s digital platforms, supported by email marketing and digital media ad campaigns. Highly influential in their own right, the features were, without exception, also shared on the featured entrepreneur’s own social media platforms, creating even more visibility for the project.
iAspire Digital Ads
MANAGING EDITOR
Client Jamaica Public Service Co. (JPS)
Sector Utilities
Targeting SME and Enterprise clients of Jamaica Public Service Company (JPS), the integrated electric utility company and the sole distributor of electricity in Jamaica.
Client LiveStush
Sector Lifestyle & Entertainment
Popular online lifestyle and entertainment brand focused on Caribbean Culture.
Client Maritime Authority of Jamaica
(MAJ)
Sector Government
Regulatory agency focused on maritime safety, marine pollution prevention and the welfare of citizen mariners.
