PORTFOLIO
BRAND EXPERIENCES
Touching consumer interaction with every aspect of the brand to create 360° cross-channel brand experiences.
BUILDING
A BRAND
Client Island Laparoscopy (ILAP)
Sector Healthcare
Unite two surgical specialities under one brand identity and experience. Develop a comprehensive patient care program from the ground up. Create compelling educational content about groundbreaking treatments provided.
Dr. Alfred Dawes and Dr. Ryan Halsall
Medical Directors
Island Laparoscopy
A BRAND THAT INSPIRES
Created visual clarity by highlighting each specialty with a distinct, but complementary color palette, emanating a contemporary and inviting aesthetic to be reflected throughout the brand identity.
Brand Identity Mockups
DISCOVER YOUR NEW LIFE
I ideated a brand tagline to speak to the transformative impact upon the lives of both bariatric and gynaecological surgery patients. This was incorporated in both the ABL and digital ad campaigns.
The website was developed to act as a central touchpoint for dissemination of information on the brand, providers and the treatments provided.
ENHANCING
PATIENT EXPERIENCE
Our team initiated a systemic planning process to design, develop, and implement a comprehensive, multidisciplinary patient care program.
We brought in an HR specialist to expand the provider team to include “patient care coordinators” dedicated to patient education and empowerment.
With newly developed onboarding training regimes and standardized care protocols for provider team and clinic operations, including best practices for appropriate facilities and space, proper equipment and furnishings, focus on improved long-term clinical outcomes put patients at the centre of the new brand.
Image from content photoshoot highlighting the "Patient Care Coordinator
INCORPORATE INFLUENCERS
Photo and video shoots were conducted to create original content for use throughout all mediums. The stories of former patients were highlighted in the digital campaign.
"Discover Your New Life" Digital Campaign
EMPOWERING
WITH EDUCATION
We authored in-depth patient handbooks in collaboration with provider team. I led the creation of script outlines, agendas, presentation materials and marketing plan for both pre-recorded and live virtual informational seminars.
"Choosing Laparoscopic Surgery for Gynaecology"
ILAP Bariatrics Patient Handbook